Email Marketing Ideas

Email marketing is broken into building your own list and advertising in other lists.

Build an email marketing list

Offer information or special deals and coupons through an emailed newsletter.

Place newsletter signup forms in your store.

Collect emails at trade shows and other events.

Place a newsletter subscription form on your website.

Set a standard by delivering quality informative content.

Don’t worry about how often, just provide high quality content. Our [Newest Marketing Ideas Newsletter] is at most sent out once a month, only when there is something really great that business owners need to know about. It’s better to have an infrequent email newsletter that’s always read than a frequent newsletter that goes straight to the trash.

Advertise in email newsletters

Set an objective to your campaign.

Use tested and proven copy.

Track everything. Clicks, where they go, short term ROI as well as long-term projected ROI.

Test on a smaller segment of the target audience first.

Select a newsletter that is relevant and informative. Is it something that you would delete or actually read?